In the brief moments between accompanying my wife to doctor appointments, battling with insurance companies, or getting the kids out the door in the morning, I thought about DRS Advisors. I knew the business model had to change. If the last seven months has taught me anything, it is that life can pull the rug out from under you at any time. And for me, more than anything else, my business needs to conform to my life, not the other way around. There needs to be balance.
The result is a new structure which I believe is a more accurate expression of what I am seeking with DRS Advisors. We will no longer focus exclusively on advising clients (though we will still do so on a select basis). Our focus will be exactly what our tag line says: Insight. Innovation. Solutions. We will be focusing more on generating high-quality content focused on social media investment banking. We will be focusing more on the research and development of innovative financial structures and transactions. And finally, from time to time, we will provide financial advice and solutions.
What exactly does this mean? This means that DRS Advisors is now a "digital" investment bank - a unique hybrid of financial services firm and digital media company. We will conduct our business almost exclusively on the Web across an integrated array of social media (alt.capital, Facebook, Twitter, SlideShare and the like). We will provide timely and actionable ideas for deployment by leading financial institutions - boutiques, full-service firms, sovereign governments, and multilaterals. We will provide a welcome and original voice on financial matters in an increasingly crowded and watered-down blogosphere.
Can we make it work? Time will tell. But there's something about renewing a personal commitment that is uniquely empowering.
Here's to the future. It's good to be back.
